• +8801929000700
  • House-04, (1st floor), Road-02, Block-J, Baridhara, Dhaka-1212.

Company Profile

Welcome to Purple Algorithm limited.We are currently operating in Health and Beauty industry of Bangladesh. We specialize in establishing brands via online and e-commerce platforms and take to retail distribution. Most popular brands we have in our portfolio are Beauty Formulas UK,Xpel Marketing LTD.,Aura,Freyias.

About Health & Beauty Industry of Bangladesh

In cosmetics industry there are very few players and the major ones are top multinationals who focuses on the mass market. Considering the economic & GDP growth of Bangladesh now there is significant segment arising who are willing to use premium quality products. However this segment can be catered by now only wholesale channel where quality is compromised.

Bangladesh as market predominantly has the following channels

Our mission is to elevate, enable, approve, and eventually assemble confidence in customers all over Bangladesh through astounding items that empower both inward and external beauty. ‘Purple Algorithm Limited represents a solid, new account in beauty, one that lifts up all outflows of independence. We accept there is no single format for beauty. Every lady is particularly wonderful and we might want to accomplice in her voyage to discover and improve it. We are now focusing on cosmetics now but in future we will expand with many other categories.

Current business strategy

We work through B2B (Business to Business) & B2C (Business to Customer). In B2B process we deliver our product through distributors. At present we have 30 distributors all over Bangladesh and we are business partners with more than 5000 outlets all across the country. In B2C process we connect our customers through multiple social media sites and e-commerce site. All top marketplacesand category specialists are selling our products. Major ones are listed below:

Our Brand journey

About Aura

We have recently launched a new Brand “Aura” and our plan is to introduce quality products at affordable proposition to customers. We have already Introduced “Freyias weekly peeling facewash” through “Aura” and have plans to launch SKUsunder this brand.

Freyias weekly peeling facewash

This is a ground breaking new technology popularly known as Peeling Technology. The formula has been developed in United Kingdom. This amazing technology ensures your skin becoming more beautiful and healthy with use of only once or twice a week. It has refreshing water gel formula which purifies excess oil in the pores of dirt, convergence pores, restore skin and clean thoroughly. Double message soft beads with gentle massage remove the old waste, improve rough and dull skin color, remodels silky soft texture, so that follow-up skin care products more easily absorbed and makes the skin shiny smooth and vibrant. It is for all skin which treat many skin issues like acne, fine lines, wrinkles and hyper pigmentation. A form of chemical exfoliation, a peel allows your skin to shed off a layer, making room for new, healthier skin. A form of chemical exfoliation, a peel allows your skin to shed off a layer, making room for new, healthier skin. You might ask yourselves why you need to use our product. The answer is very simple, we offer solution that no other product offers. Our Product will penetrate deep within your skin and remove the dead cells and dirt from the skin and make place for your product to penetrate too. This way your daily products will perform a lot better and you will be able to see the result in just 3-4 weeks. Freyias also offers the following:

Protects skin from Bacteria that cause Pimple

Reduce fine lines and wrinkles

Removes dead skin cells

Correct sun damage

Decrease acne and acne spots

Diminish appearance of scars

Enhance skin tone and texture

Aloe Vera extract

Milk extract

Makes skin more soft

Our Brands

Beauty Formulas

We are the exclusive distributor of beauty formulas in Bangladesh. Beauty formulas was established in 1984, based in Leeds, in the North of England, with on-site manufacturing, warehousing, packing, labeling and distribution. Their products are sold in the UK and to over 55 countries worldwide. Their ever expanding product range includes, foot care, skincare, charcoal, oral hygiene, depilatories and feminine hygiene, all produced to E.U. standards.

Marico Bangladesh Brands

We are the online distributor of Marico Bangladesh. There are more than 10 online sites where the products are available. Marico Bangladesh Limited is amongst the top 3 FMCG MNC companies and a trusted brand in beauty and wellness space in Bangladesh. The company touches the lives of 1 out of every 2 Bangladeshis with an array of brands in various categories, including hair nourishment, edible oil and male grooming, through a strong distribution network that reaches more than 790,000 outlets throughout the country.

Xpel Marketing LTD.

With over 20 years experience in the industry Xpel Marketing constantly strive to give the customers the products they deserve at an affordable price. Based in Liverpool they are ideally located to supply the entire United Kingdom plus export globally including Bangladesh through Purple Algorithm Limited. Xpel brands include the Xpel Mosquito range, Heritage Bathroom Essentials, Dentex and Osiris plus many more in our constantly growing line up.

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